CIM Specialist Awards have been developed to provide you with an in-depth understanding and expertise in core areas of digital marketing: AI, Content, Social, Search and Ecommerce. This allows you to focus on developing your digital marketing knowledge and skills to suit your career goals.
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Specialist Award in SEO and Paid Search Management
The CIM Specialist Award in SEO and Paid Search Management covers developing a search strategy, search campaign management and website optimisation.
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Specialist Award in Content Strategy
The CIM Specialist Award in Content Strategy covers strategy development, planning, creating, distributing and optimising content.
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Specialist Award in AI Marketing
The CIM Specialist Award in AI Marketing covers AI applications, organisational impact, ethics, and effective planning.
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Specialist Award in Social Media Management
The CIM Specialist Award in Social Media Management covers social media strategy, management, and performance assessment.
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Specialist Award in Ecommerce
The CIM Specialist Award in Ecommerce covers business case development, strategic implementation and successful ecommerce practices.
The CIM Specialist Award in SEO and Paid Search Management develops knowledge and skills to enable a strategic approach to organic and paid search channels. It covers three key areas: the first is developing the skills to apply research methods required for organic and paid search, including keyword research; the second area develops knowledge about how paid search activities can be managed, while the third key area covers how a website can be successfully optimised for organic search.
The CIM Specialist Award in Content Strategy develops knowledge and skills to enable a strategic approach to content planning and creation. It covers three areas: the first area develops skills to create a targeted content strategy to deliver organisational objectives, the second area covers how content can be successfully planned and distributed; and the third area develops skills to create effective copy for a variety of target audiences.
The CIM Specialist Award in AI Marketing develops the knowledge on Artificial Intelligence (AI) and to develop skills to enable a strategic approach to its use in marketing. It covers three key areas: the first area develops knowledge in the application of AI within marketing, including key concepts and benefits, the second are covers the impact of AI within the wider organisational environment and ethical considerations; the final area explores how to create an effective plan to respond to AI developments.
The CIM Specialist Award in Social Media Management covers the strategic management of social media. It covers three key areas: the first area develops the necessary knowledge and skills to create an integrated social media strategy, the second area develops skills in effective social media management; and the third area covers application of measures and tools to assess performance of social media activities.
The CIM Specialist Award in Ecommerce develops the skills and knowledge to enable strategic decision-making for ecommerce. It covers three key areas: the first area develops skills for the preparation of a business case for an ecommerce proposition, the second area covers best practice in ecommerce to enable a successful website; the final area develops skills in building an effective inbound marketing strategy to support ecommerce.
Delivery & Assessment
Each CIM Specialist award is a one-day virtual workshop delivered by a subject matter expert. You will also get access to a dedicated eLearning platform that contains specialist supporting material.
To help you gain your qualification as soon as you are ready, each CIM Specialist Award is assessed via an on-demand, online Multiple-Choice Test (MCT).
Price & Booking Deadline
The cost of a CIM Specialist Award is £685.00*, this includes your tuition, CIM's Registration fee, plus CIM Affiliate Studying membership.
*Excluding VAT - VAT is only charged on the tuition. CIM's Registration fee and CIM Affiliate Studying membership is exempt from VAT.
Who should complete a Specialist Award?
Developed for marketing managers in operational and supervisory roles looking to progress their strategic and management skills. Particularly suited to those in specialist roles.
What will you gain?
Regulated by Ofqual, each of these Specialist Awards is worth nine credits. By passing an Ofqual-approved qualification, you can be assured your qualification is trustworthy and recognised by employers, universities and educational institutions.
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Contact us
To discuss CIM Specialist Awards Call +44 (0)1628 427240 Email cimacademy@cim.co.uk or fill out the form below
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