CIM Professional Diploma in Marketing for Business Services and Solutions
Overview
This qualification is for marketers operating in the business to business (B2B) environment who are looking to build practical skills in operational marketing management and broaden their strategic perspective, within the context of Services and Solutions marketing.
This twelve month programme has been jointly developed by CIM Academy and ITSMA and it is available via one of the following options:
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Virtual Learning sessions
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Blended online delivery - with six face to face workshops
Who is it for?
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B2B Marketers responsible for managing the marketing process at an operational level
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Those moving into a mid level marketing position
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Experienced business people wanting to gain a better understanding of marketing management
What you will learn
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Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
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Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives
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Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
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Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects
Course modules
This qualification consists of five modules:
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Marketing Planning Process
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Delivering Customer Value through Marketing
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Managing Marketing
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Project Management in Marketing
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The Unique Considerations of Marketing Business Services and Solutions
Please note: The fifth module is available as a stand alone unit for Services and Solutions marketers who already hold the Professional Diploma in Marketing or can demonstrate the required level of industry experience and knowledge. Please contact us for further details.
More information and details of prices
For more information please view
Alternatively, enrol now, request a call from CIM Academy or return to our marketing qualifications page to view alternative qualifications.