CIM Professional Diploma in Marketing - Online
Workshops now in London at Moor Hall!
Overview
Acquire the practical knowledge and skills to plan, implement and measure operational and strategic marketing activities.
This unique programme combines interactive online tutorials with five face to face workshops over a period of 9 months. You will also need to spend between 8 and 10 hours a week studying online and reading.
Please note: Workshops take place in central London or Moor Hall, the home of CIM.
Who is it for?
Ideal if you are currently, or aspiring to be, a marketing manager.
What you will learn
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The marketing planning process , including how to evaluate and implement it in a range of marketing contexts and environments
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How to develop and manage a brand and product portfolio in the context of your organisation's strategy and objectives
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To recommend how a marketing function should be structured to deliver competitive advantage and organisational success
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To identify the information needs of your organisation, the research required and the resources needed to support it
Course modules
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Marketing Planning Process
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Delivering Customer Value through Marketing
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Managing Marketing
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Project Management in Marketing
All-inclusive price
This programme costs £3,700 plus VAT. This includes tuition for the course, assessments, 24/7 access to CIMCity, study materials, core reading books and workshop days in London or at Moor Hall.
Please note: Unlike other study centres, it also includes £160 of CIM student membership, £300 CIM assessments. And, we take care of the administration for you, leaving you to concentrate on your studies
More information?
For more information, please view the following documents:
Transition arrangements
If you are part way through studying the CIM Professional Diploma in Marketing on the old syllabus you can transfer to study with CIM Academy with the modules passed still counted. Please contact us for further details.