CIM Professional Diploma in Marketing - Residential route
Overview
The CIM Professional Diploma in Marketing is for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective. Delegates will need to attend eight residential sessions (20 days in total) over a period of 10 months.
Who is it for?
Marketers responsible for managing the marketing process at an operational level or those moving into a mid-level marketing position.
What you will learn
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Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
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Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives
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Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
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Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects
Course modules
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Marketing Planning Process
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Delivering Customer Value through Marketing
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Managing Marketing
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Project Management in Marketing
All-inclusive price
The CIM Professional Diploma in Marketing (residential) costs £6,495 plus VAT. This includes tuition for the course, 24/7 access to CIMCity, study materials, core reading books and full board accommodation in en suite single study bedrooms at our Moor Hall training complex. Please note: Unlike other study centres, it also includes £120 of CIM student membership, £300 CIM assessments. And, we take care of the administration for you, leaving you to concentrate on your studies.
More information?
For more information please view the following documents:
Alternatively, enrol now, request a call from CIM Academy or return to our marketing qualifications page to view alternative study options for this qualification.
Transition arrangements
If you are part way through studying the CIM Professional Diploma in Marketing with another CIM study centre, you can still transfer to study with CIM Academy with the modules passed still counted. Please contact us for further details.