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Flexible and unique, our respected and recognised sales qualifications to develop your knowledge and skills - accelerating your career.

A range of recognised sales qualifications to suit your professional sales requirements, from someone new to sales to a sales director, providing the opportunity to move into a new career in sales or alternatively update and develop existing sales in this fast moving and dynamic profession.


Certificate in Professional Sales Practice

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35 CPD hours

The Certificate in Professional Sales Practice is an intensive and useful introduction to the core areas of sales. The focus throughout is on developing the practical skills which are essential to any sales person.


  • Sell with greater confidence and success.
  • Achieve a recognised sales qualification.
  • Improve yourself and your ability to prove yourself, by taking your knowledge and skills to the next level.

Who should attend?

Anyone starting a career in sales, or as a refresher for those who have had little formal training and/or individuals from other disciplines who wish to improve their personal selling skills. The sales certificate awarded is recognised in business as providing a thorough grounding and understanding of what will be required for you to succeed in a professional sales environment.

Learning outcomes:

The full list of learning outcomes can be found in the full course guide, these are brought together in the final work-based assignment and include:

  • The process: obtaining and analysing market information; making recommendations on new product development; matching products and services to markets and market conditions; preparing a sales presentation; identifying customer needs; presenting benefits to meet customer needs and overcoming objections; and gaining commitment to sales actions and agreeing terms and conditions.
  • The skills: performing a personal skills audit; preparing a personal development plan, including setting personal objectives and identifying strategies for achievement; effective time management; developing and maintaining a network of contacts; delivering professional presentations and evaluating them; and developing, submitting and following-up customer proposals.
  • The customer: how to proactively interact with customers, influencers and decision makers; understanding legal, ethical and regulatory requirements; resolving customer complaints; gathering, evaluating and taking appropriate action on customer feedback;  and cross-selling and up-selling.

What you will get

The qualification is awarded by the Chartered Institute of Marketing (CIM). CIM Academy is the CIM’s own study centre, so you can expect the best tuition from both academics and real business practitioners. To support you through your studies you’ll get 24/7 access to CIMCity, our online learning community. As well as being able to collaborate with other delegates and our Expert Delivery Team, it hosts an extensive range of online tools, templates, podcasts and links to relevant reading that you can use in your workplace as well as in your assignments.

How it’s assessed

Three written assignments, one including a practical presentation, with a final integrated work-based project designed to bring all of the learning together.

Course units

  • The Sales Process.
  • Professional Sales Skills.
  • Understanding the Customer.
  • Professional Sales in Practice.

Price and study options

Blended online (online & face-to-face)
£2,250 + VAT

Commences: January 14 (9 months)

Our most flexible study option, allowing online learning through tutorials at a convenient time and location combined with four intensive face-to-face workshops at Moor Hall, Cookham, Berkshire. The price also includes study materials, selected core reading books and workshop tuition.

Groups, teams and tailored programmes

We regularly deliver our qualifications to groups and teams of individuals within organisations, or build a bespoke programme to suit your industry or business needs. Make a no obligation enquiry by emailing or calling +44(0)1628 427250.

Please note: You will also be required to pay £420 of studying membership and assessment fees but we take care of the administration for you, leaving you to concentrate on your studies.