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November 1, 2016 11:25 by CIM Academy

Competition Competition time! Photograph: 186789 © A-papantoniou

Win the opportunity to study for CIM Academy’s Executive Marketing Leadership Programme with nothing to pay until the start of the second module.

Submit 2500 words on the following topic by the end of November 2016 to, with your name, address, and email address

'The way customers think and behave today will drive more change in the way organisations create and deliver value in the next five years than over the last twenty years.'


Terms and conditions

1. There is one prize available. Your entry is limited to one unique and original entry per person.

2. Your entry must be sent to

3. The competition is open worldwide, but all entries must be in English.

4. By entering you agree to your entry being promoted by CIM and to participating in any relevant PR or promotional activities arranged by CIM with no recompense, either by CIM or any partners, either during or after the competition.

5. Employees of CIM and their immediate families are not permitted to enter the competition.

6. Entries must be received by Wednesday 30 November 2016 (midnight GMT). Incomplete or late entries will not be accepted.

7. Entries will be judged by a panel consisting of Course Directors from the programme and senior members of CIM. The ideas will be judged on the following:
• Demonstration of exceptional understanding of marketing.
• Demonstration of creativity, innovation and inspiration.
• An innovative, original and creative approach that includes consideration and an in-depth understanding of the challenge outlines in the Brief.

8. CIM will contact the winner by email not less than one calendar month after the closing date. CIM will make every endeavour to contact the winner. In the event that the winner does not respond within four weeks, an alternative winner will be selected.

9. The intellectual property in all entries will be owned by and be vested in CIM and by entering this competition you agree to assign all intellectual property rights in your entry to CIM.

10. CIM and its partners will not be held responsible for any losses, injury or property damage as a result of this competition.

11. The winner will receive:
• Attendance at Module 1 (Contemporary Challenges) of the CIM Academy L7 Marketing Leadership Programme at Moor Hall taking place in 2017. The prize represents the equivalent of a 33% reduction in the cost of the full programme equating to £2,000. The remaining fee of £4,000 plus assessment fees will become payable on the 31 March 2017).
• Free CIM membership for 12 months. If you are already a CIM member, your free membership will commence at your renewal date. If you are not currently a CIM member, your membership will be activated at an appropriate grade not less than one month after the results are announced.
• Free entry to the Assessment for this module of the Award.
• Media exposure at CIM’s discretion.

12. The prize does not include any travelling, accommodation or other supplementary expenses that may be incurred by the winner in undertaking the prize.

13. CIM and its partners are not responsible for obtaining Visas for winners. If an individual is refused entry into a country and unable to receive their prize they will forfeit that prize.

14. There is no cash alternative, the prize is non-transferable and can only be taken by the prize winner.

15. The judge’s decision is final.

16. CIM reserves the right to refuse entries that we consider to be offensive, or contain inappropriate/illegal material.

17. Should the winner already be undertaking a CIM qualification, there will be no refund of any moneys paid.

18. Once booked on the qualification programme, should a winner choose to withdraw from the course, there will be no reimbursement of fees or payment in lieu of fees.

19. CIM has no liability or responsibility to the winner except as set out in these Terms and Conditions.

20. The name of the winner is available from CIM one calendar month after the closing date.

21. Entrants must be over 18 years of age, and must meet the entry criteria for the L7 qualification programme. (See ‘Do I qualify?’

22. CIM reserves the right to cancel, amend, withdraw, terminate or withhold the prize or temporarily suspend this competition in the event of any unforeseen circumstances outside of its reasonable control, with no liability to any entrants or third parties.

23. This competition is being run by the CIM, Moor Hall, Cookham, Berkshire, SL6 9QH.


1. Except as expressly provided for in these Terms and Conditions CIM shall not in any circumstances be responsible for indirect damages or loss of any kind, including loss of profit, business or revenue, arising out of or in any way connected with the performance or failure to perform these Terms and Conditions, breach of any express or implied term or warranty, or where the performance of any of our obligations to you is prevented, frustrated or impeded by any circumstance or cause beyond our reasonable control, including without limitation fire, flood, lightning, civil commotion, malicious damage, compliance with any law or governmental order, accident to or breakdown of plant, machinery, utilities, computer servers, telecommunications networks or default of suppliers or subcontractors.

2. We do not seek to exclude or limit our liability for death or personal injury arising from our own negligence or for any fraudulent misrepresentation.


Applicable Law

1. These Terms and Conditions shall be governed in all respects by English law and you hereby submit to the non-exclusive jurisdiction of the English courts.

2. CIM reserves the right to vary these Terms and Conditions from time to time. Such variations become effective immediately upon the posting of the varied Terms and Conditions by CIM Academy. By continuing to use CIM Academy you will be deemed to accept such variations.


Tags: Win, CIM Academy's Executive Marketing Leadership Programme, Customer behaviour, Level 7

Categories: CIM Academy | Competition

Tick Tock, Tick Tock… How do you manage your time?

November 1, 2016 11:17 by Gill Kelley

Tick Tock, Tick Tock… How do you manage your time? How do you manage your time? Photograph: 47009676 © Afrajtova

Rachel is a busy working mum, she has 2 young children who she juggles alongside a full time job in a demanding Marketing role. She wakes early and gets her children ready for the day ahead, grabs a slice of toast on the way out and drops them at two different locations. Once at work she begins her day, attends several meetings and approves various high profile marketing campaigns. She rushes from work to collect her children from the childminder and eventually, after dinner and evening activities, Rachel puts her children to bed and turns her attention to studying. Rachel is on the Diploma course and puts aside an hour each evening to study. She then ensures she dedicates two hours on both Saturday and Sunday whilst the children are occupied. Before Rachel knows it she has completed 11 hours of studying per week.

As we’re sure you know, time is precious and it’s important you don’t neglect all the other important things life throws at you. At CIM Academy we understand this and have put together Qualification courses which we hope allow you to manage your time well and therefore stay on track throughout your studies.

Each module is scheduled over six learning sessions. In theory you should complete a session a week and we make this clear in a week by week detailed study schedule which is drawn up at the start of each session so you know exactly what you should be studying and when. This allows flexibility for personal and work commitments and even holidays or family commitments which cannot be moved. However some dates are immoveable, including workshop days that are included in your chosen route to study, virtual classrooms and submission of final assignments or examinations.

Let’s say however you are not like Rachel; you could perhaps be an ‘early bird’ with no children or even a ‘night owl’. It’s definitely worth having a think about as you will have a certain number of hours to compete each week. To achieve the high grades you want to be putting in all the hours you can. If you are one of the lucky ones to be allocated some time to study in your working hours, great but it is still good practice to plan when you will complete your study hours. Let’s look at a couple of other examples -

Jennie wakes early, and can focus on her studies for 30 minutes first thing each morning before she goes into work.  She prints off the article from her current session and reads it on the train on the way to work.  By the time she gets home from work she is exhausted and doesn’t have any energy left to focus on her studies (unless it is to attend a virtual classroom), but she estimates that she has studied for five hours before she reaches the weekend.  She then studies for two hours early Saturday morning, and for three hours on Sunday morning (after a lie-in!), whilst the rest of her family are out playing sports.  In total she achieves 10 hours of study per week.

Jon would like to keep his weekends free if at all possible.  He knows he will need some time at weekends to write his assignments, but for now he estimates he will do two hours per night from Sunday to Thursday, and so will have achieved 10 hours of study each week.

It’s important to try and gain the support of family and friends. Having the support and guidance is a massive help and will encourage you to work as hard as you can. Sticking something on the fridge perhaps remind you and others that you have homework to do too!

If you are not sure what to prioritise, speak to your Learning Support contact or your Course Director who will be happy to advise you. Here are 10 quick tips we have put together to help get you started-

  • Stay organised.
  • Plan ahead.
  • Don’t leave things to the last minute.
  • Don’t put off getting things started.
  • Work at the time of day when you know you will be most ‘intellectually alert’.
  • Don’t be too much of a perfectionist.
  • Develop good study habits.
  • Take advantage of having others around you who can test your knowledge.
  • Read as much as you can.
  • And ask as many questions as you like!

Stick to the above and you will have a stress free and enjoyable journey with CIM Academy.


Tags: CIM Academy, Case study, Studying

Categories: CIM Academy | Tips