CIM Academy Terms and Conditions of business

CIM Academy is an Accredited Study Centre for CIM qualifications. It is in fact the only Accredited Study Centre owned by CIM. CIM Academy is NOT the CIM Awarding Body for qualifications and they operate completely independently within CIM. This means that CIM Academy has its own Terms and Conditions with students which are reflected below.

CIM qualifications are internationally recognised and must therefore abide by the rules laid down by the Office of Qualifications and Examinations Regulation (Ofqual) which regulates the CIM Awarding Body*. These Terms and Conditions were updated October 2018. Please note that calls to our customer contact centre may be recorded for training and quality purposes.

*The Marketing Leadership Programme (MLP) is not regulated by Ofqual.

Course start dates

The start date of your course is the one you will see published on the CIM Academy website. An email with login details for the CIM Academy learning platform and other useful information will be sent to you a minimum of 2 days before the official start date (unless you have a last-minute booking).

Bank details - for your information

Santander UK plc, Bridle Road Bootle L30 4GB

Account name: The Chartered Institute of Marketing
Account number: 10776490
Sort code: 09-02-22
IBAN code: GB93 ABBY 0902 2210 7764 90

Finance team contact:
Phone number: +44 (0)1628 427425
VAT number: GB 302 2509 13

Cancellations/Attendance/Transfer from a qualification

All students must attend each module as booked and as described in the approved syllabus and published work scheme for the programme.

If a student wishes to cancel their course, under the qualifications regulations, unless there are exceptional extenuating personal circumstances – such as serious illness or bereavement – no refund will be made.

Work related issues are not accepted as being extenuating circumstances or legitimate cause to change attendance dates and no refund or part refund of course fees will be given.

If extenuating reasons do arise, it is the responsibility of the student or the student's organisation to inform CIM Academy in writing (email) providing evidence of the circumstances at the earliest opportunity.

In the event that a module or workshop transfer has been agreed by CIM Academy management to a different programme location or a different programme altogether, due to extenuating circumstances for which evidence has been provided, no transfer or administration charge is payable.

In all other cases, should a transfer to a different location or a different programme altogether be exceptionally agreed by CIM Academy management fees will be charged as shown under the Course Fees section of these Terms and Conditions.


Companies may choose to substitute the original student with another person before the course start date. Written notification is required to substitute a student. There is no charge for this. However, the new student will have to go through the same validation process which may include a review of their CV to ensure that the course is suited to their level of experience.

Substitutions which take place during a course are at the discretion of CIM Academy management and if allowed will require the new student to be validated at the correct level by an assessment of their CV. Any additional charges that apply will be advised in writing (email).

In all cases, if the substitution is not possible due to the new student's experience being deemed insufficient by CIM Academy, full cancellation charges will apply.

Course fees

Fees include the following:

  • Tuition costs  tuition varies depending on the study option (Virtual, Blended, Residential)
  • 24/7 access to the CIM Academy learning platform – planned outages will be communicated via Forum posts
  • Student support via the CIM Academy learning platform
  • CIM studying membership for 1 year*
  • Assessment fees – exam and/or written assignments depending on the course or module

*If your studies run for over 12 months, you will be required to obtain another year’s CIM membership to continue. You are responsible for keeping your membership paid and up to date. Please ask the CIM Academy team for help with your membership if required.

Fees do not include the following (which, if requested by the student, will require additional charges):

  • Revision workshops
  • Additional course modules (other than those of the original programme)
  • Individual feedback reports or remarking service from the CIM Awarding Body (these are called Enquiry About Results or EAR)
  • Exam resits and/or assignment resubmissions – fully paid membership is required for any resits, resubmissions or to receive results and awards
  • Alternative or extra modules – if a student fails an elective module and chooses to take an alternative one instead of a resit, full module fees apply

Please note that additional exam fees may apply to students in non-UK locations or students in the UK that require non-standard exam centres to be booked (this could be due to long distances between a student’s location and the closest official exam centre).


CIM as an Awarding Body has rules for students who wish to defer their studies ( is only accessible for CIM Members for more information on policies for students).

CIM Academy as an Accredited Study Centre has its own specific rules around deferrals. These rules are reviewed regularly and are subject to change. CIM Academy will give students adequate notice of all changes (minimum 30 days).

Important! Please note that CIM Academy has no influence in any fees charged by the CIM Awarding Body.

CIM Free Deferral Period (dates published by CIM)

CIM Academy will charge a tuition and admin fee which will vary depending on the Level of the qualification chosen by the student. CIM the Awarding Body does not charge any fees during this period.

  • Level 3 (Foundation Certificate in Marketing) – £75 plus VAT (£90 total)
  • Level 4 (Certificate in Professional Marketing) – £105 plus VAT (£126 total)
  • Level 6 (Diploma in Professional Marketing/Digital Diploma in Professional Marketing) – £125 plus VAT (£150 total)
  • Level 7 (Marketing Leadership Programme) – £250 plus VAT (£300 total)

CIM Paid Deferral Period (dates published by CIM)

CIM Academy will charge a tuition and admin fee which will vary depending on the Level of the qualification chosen by the student. CIM the Awarding Body charges a £35 (VAT free) admin fee which will be added to the fees below to ensure there is one invoice only for the student.

  • Level 3 (Foundation Certificate in Marketing) – £150 plus VAT (£180 plus £35 from the Awarding Body; £215 total)
  • Level 4 (Certificate in Professional Marketing) – £210 plus VAT (£252 plus £35 from the Awarding Body; £287 total)
  • Level 6 (Diploma in Professional Marketing/Digital Diploma in Professional Marketing) – £250 plus VAT (£300 plus £35 from the Awarding Body; £335 total)
  • Level 7 (Marketing Leadership Programme) – £500 plus VAT (£600 plus £35 from the Awarding Body; £635 total)

CIM Emergency Deferral Period (dates published by CIM)

CIM the Awarding Body will only consider a deferral in this period if there are extenuating circumstances. In this case, CIM Academy will not charge any fees but the Awarding Body will charge a £35 admin fee which will be invoiced directly to the student (without CIM Academy involvement).

If there are no extenuating circumstances, the Awarding Body does not consider the request as a deferral and full assessment fees will be applicable. In this situation, CIM Academy will charge the same fees as in the Paid Deferral Period (see below). CIM Academy will process all payments to ensure there is one invoice only for the student.

  • Level 3 (Foundation Certificate in Marketing) – £150 plus VAT (£180 plus full assessment fees from the Awarding Body; £285 total)
  • Level 4 (Certificate in Professional Marketing) – £210 plus VAT (£252 plus full assessment fees from the Awarding Body; £355 total)
  • Level 6 (Diploma in Professional Marketing/Digital Diploma in Professional Marketing) – £250 plus VAT (£300 plus full assessment fees from the Awarding Body; £485 total)
  • Level 7 (Marketing Leadership Programme) – £500 plus VAT (£600 plus full assessment fees from the Awarding Body; £885 total)

Any deferral requests not contemplated within this section will be dealt with individually and one of the options detailed will be applied depending on which of them is the closest.


Bookings can be made by phone, email or online and are regarded provisional bookings until full payment has been made.

Completed bookings and purchases are considered to be firm orders once accepted, whether you select to pay online or offline.

You are responsible for ensuring you are at the right level of learning to benefit from the qualification. If you would like more information and to check the qualification level is right for you contact us via telephone on +44 (0)1628 427240.

For most products bought online you have the legal right, if you are purchasing as a consumer only, to change your mind within 14 days of the order acceptance and receive a refund. These rights are under the Consumer Contracts Regulations 2013.

A business that buys goods is not counted as a consumer under the Consumer Rights Act, and business-to-business (B2B) transactions do not have the same protection.

You will not be entitled to a partial or full refund if you change your mind once you have accessed the CIM Academy learning platform online, started to download your training materials or have started the course.


All course fees must be paid in full no later than 30 days prior to the official start date of the course or immediately for late bookings. Late bookings are any made within 3 days of the course start date. CIM Academy will not accept bookings that come in later than 3 days after the official start date of the course.

Settlement of the invoice is only deemed to have happened when the full amount has been paid and cleared.

Self-funding individuals

Self-funding delegates are responsible for full payment even if they choose to withdraw from the qualification at any stage. Full payment can be made via credit/debit card, cheque, BACS or bank transfer.

Company/organisation funded individuals

Where a company or organisation is booking and funding a delegate, the contract is with the employer who is liable for the payment once the booking has been made by signature on the booking form. If the delegate for any reason leaves the company at any stage before or during the course or chooses to discontinue the course, the company remains liable for full payment of the booked course fees.

Accommodation and transport

For all modular residential CIM Academy courses, fees include full board and accommodation from the morning of the first day of the course to the final morning or afternoon of the course (as specified in the course calendar) in a single occupancy study bedroom if the workshop takes place at Moor Hall in Cookham. This is not applicable for workshops taking place in London (students must book their own accommodation in London).

For blended programmes the course fees cover the relevant day delegate rates on the face to face workshops but not accommodation.

Accommodation can be arranged at Moor Hall at a preferential rate, which has to be paid locally on departure. Any requests for extended accommodation should be emailed to

Ground transportation details can be provided by the Reception team at Moor Hall if you call +44 (0)1628 427500 or email This is not applicable for London-based workshops.

Cancellation of course by CIM Academy

CIM Academy reserves the right to amend or cancel any courses, workshops, course times, dates, published prices or Terms and Conditions at any time.

Changes to course prices, times and dates will be advised before the course start date and any course already paid in full will not be subject to the increased price.

Any course may be cancelled up to two weeks prior to its start date. Students are advised not to make travel arrangements before this time. Any travel costs incurred are entirely the delegate’s responsibility. CIM Academy will no reimburse any travel costs incurred over two weeks prior to any course start date

Intellectual property

All materials supplied by CIM Academy remain the intellectual property of CIM and its partners, who assert their right to worldwide copyright unless specifically agreed otherwise in writing.

Assignments submitted by CIM Academy delegates remain anonymous for assessment purposes and marked assignments or exam scripts are not returned to delegates under the CIM Awarding Body policy. All content of assignments or exams will not be divulged unless express permission has been obtained from the originator.

Special requirements

Special requirements and dietary needs can be met and arrangements for personal religious worship and delegates with disabilities easily made. Simply state your requirements at the time of booking and preparations will take place prior to your arrival.

Other terms

CIM Academy and CIM Awarding Body reserve the right to remove any delegate from their programme should their behaviour be deemed to be inappropriate by CIM or its partners. This would result in no refund of course fees or other costs being paid.

Liability and Indemnity

Except as expressly provided for herein CIM Academy, its employees or agents shall not in any circumstances be liable for consequential, indirect or special damages of any kind arising out of or in any way connected with the performance or failure to perform this Agreement.

Nothing in this Agreement shall serve to limit or exclude either party’s liability for death or personal injury caused by their negligence.

Force Majeure

Neither party shall be liable in damages or have the right to terminate this Agreement for any delay or default in performing hereunder if such delay or default is caused by conditions beyond their control including, but not limited to Acts of God, Government restrictions, wars, riots, insurrections and/or any other cause beyond the reasonable control of the party whose performance is affected.

CIM Academy, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK